Jeevi rating: 3.25/5
Punchline: lovers
these days
Genre: Romance/Comedy
Type: Straight
Banner: Good Friends & Maruti Media House
Cast: Srinivas, Reshma, MS Narayana, Ambati Rambabu,
Sai, Gavara Sekhar, Madhumani, Sankar Rao, Kanna, Venky, Bhargavi, Vishnu
Priya, Bindu, Rakshita etc
Music: JB
Cinematography: J Prabhakar Reddy
Editing: SB Uddhav
Story – art – dialogues – screenplay – direction: Maruti
Producers: SKN & Shriya’s Srinivas
Release date: 23 March 2012
Theater watched: Audi 1, PVR Cinemas, Hyderabad
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Review
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Story
 Srinivas (Srinivas) is a gullible lover who gets used by
girlfriends for his money. Shreya (Reshma) is fed up with guys who wants to
take their friendship to next level in order to have a physical
relationship. They happen to meet each other when they decided to not to
fall in love. They relationship starts with hatred and lies. The rest of
the story is all about how Srinivas and Shreya unite after many twists and
turns.
Artists Performance
 95% of the actors in the film are new faces. Hence we
see characters and follow the characters instead of actors. Srinivas fits
the role well and does a decent job. Reshma has Trisha’s features and the
director has succeeded in shooting her in right angles in order to make her
appear more like Trisha. She is a nice actress. Sai, who did the stuttering
friend role is superb and a big credit should go to the director Maruti for
the characterization. MS Narayana’s 5-minutes cameo is entertaining. Ambati
Srinivas (Vaddu Saroja fame) is good as a watchman. Bhargavi is spontaneous
as a rebel friend of heroine. All other actors have performed with ease.
Technical departments
 Story – screenplay – direction: The story is about a right couple who had bitter
experiences with wrong counterparts in this contemporary set-up. The entire
first half is a satire on current day’s youth and their materialistic
attitude. The second half dwells on the real conflict point. Director
Maruthi has directed this film like an experienced one without compromising
on freshness and contemporary feel. He has studied the attitude and
decision-making style of current youth well and shown it in the movie. You
would definitely come across such a few characters in real life. He has
shown the darker side of love/relationship in an entertaining way. The
second half should have been more crisp. I liked the way he inserted ‘ring
tring’ song with masked faces of Telugu stars at key points of the film.
 Other departments: Music by JB is very good. He has used certain familiar
beats to popularize music. Ninna Monna is pretty good melodious song. But,
it’s Ring Tring that makes you fall in love with it. Cinematographer J
Prabhakar Reddy does a fine job with Canon 5D Mark II camera. He used the
flexibility of compact camera selectively (in scenes like carrying chai
glass) and stuck mostly with regular shots. The quality of the digital
camera is as good as a regular camera. Dialogues penned by Maruti are
contemporary and catchy though there is obscenity in certain dialogues.
Editing is fine. The ‘Good Cinema Group’ should be appreciated for putting
content first irrespective of shoe-string-budget constraints.
 Analysis: First half of the film is fun and second half has
story. The plus points of the film are freshness and contemporary feel. The
second half should have been more compact and the obscene
dialogues/gestures should have been moderated. This film might not find a
place for the people who may find certain dialogues and references to be
offensive. But will go well with youth and masses. You may watch it.
Trade: Ram Gopal Varma has made a film titled Dongala Mutha using still
cameras (Canon 5D) to show the world that you don’t need a big set-up to
make a feature film and it can be made in shoe-string budget. But
unfortunately it was not liked by the people as the content was not up to
the mark. Maruthi has used the same technique and made Ee Rojullo with a
decent content and in an appalling budget of 75 lacs (big filmmakers spend
more than this for a single song set). The seeds of Ram Gopal Varma are
helping makers like Maruthi in bearing fruit with decent content. This film
is carrying hit talk and is poised to make break-even in days (one or two)
and will encourage new filmmakers to come up with many more under-1-crore
film projects. But it is always the content that matters irrespective of
budget.
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